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Free Udemy Digital Marketing Strategy Course

Free Udemy Digital Marketing Strategy Course

What you’ll learn

  • Difference between goal, strategy, and tactic
  • How to define a digital marketing strategy
  • The goal-first framework
  • How to define your customer
  • Create a customer persona
  • How to create a Unique Value Proposition
  • Create an elevator pitch (think Shark Tank!)
  • Methods of targeting customers
  • Measuring success of your marketing efforts

Requirements

Access to a computer with Internet connection

Description

In this class, you will develop essential digital marketing strategies that will lay the foundation for all of your marketing tactics.

  • Assess and refine your business’s values and mission statement
  • Define your customer using the customer persona tool
  • Define your unique value proposition (UVP)
  • Develop and deliver your business’s elevator pitch
  • Understand the value and role of marketing data
  • Learn how to appeal to customers across the Loyalty Loop

Who this course is for:

  • Business owners that want to grow
  • Working professionals that want to learn digital marketing
  • Entrepreneurs that want to do the digital marketing themselves

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